Nueva Cocina Foods selects BodenPR as its Public Relations AOR

Nueva Cocina Foods, the first line of premium quality, 100% natural, Latin soups, rices and spices, has selected Miami-based BodenPR as its AOR for both Hispanic and General Market public relations work. BodenPR’s scope will cover strategic counsel, communications planning, long term community initiatives, blogger & media relations and social media efforts targeting general market specialty food consumers and bi-cultural Hispanic females.

“We want to make sure that Nueva Cocina Foods is well positioned in the all natural, convenient, premium Latin Foods category,” states Celeste de Armas, President and Co-founder, Nueva Cocina Foods. “As a result, it was very important to choose a partner who would help us increase our brand exposure – and BodenPR’s expertise in the general and Hispanic female markets made them the right fit.”

“The Nueva Cocina Foods brand speaks to all of us at BodenPR, as we understand the dynamic and bi-cultural world the target audience lives in.  We look forward to developing a compelling strategy that reaches both the influential Hispanic female who will endorse the brand, and the growing number of non Hispanics that are interested in purchasing Latin specialty foods”, said Natalie Boden, President of BodenPR.

As part of BodenPR’s continuing research on Latinas, the company recently launched Pink Tank, a blog that generates thought leadership in the Latina marketing category. The studies take an inside look into a bi-cultural Latina’s world – how they are influenced, how they consume media and what moves them to purchase.

About Nueva Cocina Foods

Based in Miami, Nueva Cocina Foods is the nation’s first line of all-natural, authentic and contemporary, Latin rice dishes, seasonings and soup products. Founded in 2005 by Celeste De Armas and Corina Mascaro, two Cuban born entrepreneurs, now living in Miami, Nueva Cocina Foods explores a wide variety of traditional Latin recipes, and delivers them in a way that is quick and easy to cook. Almost all products are Gluten-Free and Vegetarian. For more information contact please visit www.nuevacocinafoods.com.

About BodenPR 

BodenPR is a Miami-based boutique public relations agency. With experience serving clients such as FedEx, Starwood Hotels & Resorts, Cadbury Schweppes and Diageo, BodenPR has grown into one of Miami’s most reputable boutique firms and a leader in U.S. Hispanic and Latin America public relations. For more information please visit www.facebook.com/bodenpr or www.bodenpr.com.  For media inquires please contact Lauren Gongora, Lauren@bodenpr.com, 305.639.6770.